WHAT I DO
Creates Content that Moves People
Specialising in outdoor, tourism and adventure travel. Four core services, all built around your audience.
01 — Websites
Website Content
Keep your site fresh and search-friendly with destination features, service pages and SEO-focused copy that turns your website into an active marketing tool.
02 — Newsletters
Email Newsletters
Compelling email content that builds connection — storytelling, travel inspiration and offers that encourage repeat visits and strengthen customer loyalty.
03 — Socials
Social Media
Consistent, engaging content tailored to each platform — posts, imagery and short-form video that builds reach, engagement and brand personality.
04 — Campaigns
Travel Campaigns
Targeted campaigns around key travel seasons — strategy, promotional messaging and coordinated website, email and social media activity.
SELECTED WORK
Stories From The Field
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CAMPAIGN + EDITORIAL
FEATURED PROJECT
Rebuilding engagement post-Covid for Life's An Adventure
Brent worked closely with the CEO of Life’s An Adventure Mark Norek to create engaging content that showcased the company’s unique pack-free guided walking experiences. Following the disruption of COVID-19, their goal was to reconnect with past guests, inspire new travellers and rebuild confidence in active holidays. Through compelling stories, they highlighted the transformative nature of the walks, helping to strengthen brand awareness, drive bookings and support the business’s post-pandemic recovery.
"His writing captures our experiences while engaging and inspiring our audience, reflecting the true spirit of walking and adventure."
FEATURE WRITING
Kyushu, Japan
Feature · Great Walks magazine
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PHOTO BOOKS
A Fun Way to Promote Walking Tours
Fun feature · Life’s An Adventure
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PHOTO + WORDS
Lord Howe Island
Photo essay · Great Walks digital
ABOUT BRENT
A Kiwi-born Journalist With ~50 Countries Under His Boots
With more than 25 years in publishing and journalism — working across Europe, Asia and the Middle East — I bring a global perspective shaped by busy newsrooms, in-depth storytelling and a lifelong passion for communication.
20
Years editing Great Walks — print magazine and website
25k
Facebook followers on the Great Walks page, grown from scratch
~50
Countries visited and written about — from India to Bolivia to Oman
1
Coffee table book published — Great Coastal Walks Australia
"Brent has also made a significant contribution to Australia’s walking community through his storytelling, knowledge and passion for the outdoors. He has a rare ability to connect people with nature through words. On a personal level, he is easy to work with, reliable, and always brings a positive, thoughtful approach. I highly recommend him to anyone seeking a skilled, creative content writer in the adventure and travel space."
MARK NOREK · GENERAL MANAGER, LIFE'S AN ADVENTURE